GRIT AND AMBITION TO ALWAYS AIM FOR VICTORY, WITH JOY.

Logo design and the ongoing development of the visual identity are among the team’s skills. With great dedication, I designed and built the visual identity of Pronostici Naturali: naming, logo, coordinated image, iconographic choice and mood.

Natural Predictions has a broader meaning than just storytelling; it represents the connotation of the model, in its totality of aspects and its analytical approach to the world of sports betting, based on data observation and forecasting based on real trends and the correct psychological attitude to the game.

A perpetual motion of seemingly simple, but far from trivial, situations that I wanted to name “Natural Predictions”.

The mark includes a pictogram evoking a “V” of victory to evoke arms raised in a classic gesture of jubilation, placed asymmetrically to give the shape more dynamism.

The symbol is reinforced by a star, a universal symbol of triumph, particularly in soccer championships.

The primary color is green , which recalls the playing field and the concept of “ naturalness ”, linked to the spontaneity of Natural Predictions.
This green is also linked to the symbolism of success and fairness, fundamental elements in the world of betting when a prediction turns out to be a winner.

The brand’s hue is deliberately subtle and soothing, with a star adopting a shade of ochre, softer than an overly bright yellow.
The chosen font is “Poppins,” a geometric sans-serif typeface, used in a bold variation. This gives the brand a bold presence. strong and decisive , with rounded details that add a touch of contemporary design .

Passion, strength, competitiveness, joy and presence are the main values conveyed by the Natural Predictions brand through its distinctive elements.
This design ensures strong recognizability and readability across all communication channels, with a focus on digital environments.